Uber Black
With new and improved features and standards of excellence, the Uber Black that had begun to decline in quality over the years was no more, and 2.0 was ready to be unveiled. To answer the challenge of a new brand identity, positioning, and an integrated marketing campaign, we showed that for moments that are too important to leave to chance, the all-new Uber Black is “predictably premium.”
The results were quick to reinforce our approach. A 14% increase in gross bookings shortly after launch, which occurred during a time of year when trips typically decrease, demonstrated the renewed confidence and trust from our Uber Black audience.