New year, new me? With the dawn of a new year always comes self-reflection and hope for what that coming year will bring. But looking into 2025 there was a great deal of uncertaintiy for our creatives—but one thing that is certain, is the joy you feel when you’re flexing your creativity.

This campaign encourages our creatives to choose that joy and exercise those creative muscles. In this campaign, we are playing on the seasonal desire to improve and optimize and framing creativity as an essential part of your overall regimen.

Sure, yeah, go for the gym membership, the meditation practice, whatever, but don’t forget that creativity is a practice, too. So get better and feel better while you do it.